BrokerLift Blog

Perspectives on the future of Insurance

Drones building a bridge.

These drones are building a bridge; what are you doing to connect digitally with your customers? Watch the drones; http://www.theverge.com/2015/9/21/9366319/drones-quadrocopters-build-bridge-video This also makes us pause and think about what new risks will be...

Trust Me, Buy Now.

Why do customer’s buy online? There may be many reasons; unique product or service, price, unavailable in the physical world or maybe because it’s just convenient. Ultimately, it’s that convenience, or service, that brings a customer to your Brokerage’s website. With...

Convention!

Insurance Broker’s Association of Ontario (IBAO) held its annual convention this past month. BrokerLift was pleased to be invited to deliver a “BIP Talk” to a crowded room of Brokers, Insurance companies and industry leaders. Our topic was “Diversification,” and we...

InsureMyTesla

According to Business Insider, Tesla will be launching a customized insurance plan for owners of its vehicles. The new program is underwritten by large global insurers and plans are in place to expand beyond their launch markets of Australian and Hong Kong. Are we...

“It’s the attitude not the tech…”

Insightful article by Patrick Vice on InsBlog titled; “MGAs: on the Edge of Digital?"  Our favourite quote “it’s the attitude not the tech, stupid.” We couldn’t agree more. When it comes to innovation one of the hardest parts is having the desire and will to change,...

6 Great Notions: Frankly for Any Demographic

Came across this article on Forbes that highlights 6 key elements on how to appeal to Millenials. We talk a lot here at BrokerLift about designing service and product offerings aimed at target customer segments. The most underserved in the Insurance world are...

Turn Lack of Trust into an Opportunity

Insurance companies and Brokers tend not to want to talk about Millenials; even as their average customer age continues to rise. In a typical conversation with an insurance professional you might hear: “Millenials don’t have money, they live at home with their parents...

eCommerce at the Top of the List: What’s Your Strategy?

Online shopping has transformed how we discover, research, purchase and receive products – remember when Amazon only sold books … yeah, me neither. When was the last time you used a check to pay for … well, anything actually. So when does ecommerce hit the insurance...

Google Auto Insurance. Again.

Just came across yet another article speculating a strong play from Google, or should I say “Alphabet,” coming to an Auto Insurance market near you. Acquisitions of an online quoting technology, investment in a health insurance company that uses wearable technology...

Want More Auto Customers? Get Any Customer First.

Acquiring new auto or home customers is hard and getting harder. Customer’s expectations are constantly changing; expecting more digital service, cheaper prices and instant quotes. Rebuilding your website or adding a ‘click to quote’ button might be a start, however,...