by Thomas | Jun 21, 2017 | Broker, Customer, Customer-centricity, Relationships
Why do customer’s buy online? There may be many reasons; unique product or service, price, unavailable in the physical world or maybe because it’s just convenient. Ultimately, it’s that convenience, or service, that brings a customer to your Brokerage’s website. With...
by Thomas | Apr 17, 2017 | Broker, eCommerce, Insurance, Uncategorised
We created BrokerLift to help independent insurance retailers do what they do best – to be solution providers, providing the right protection for any risk. As consumers, when we buy direct from a manufacturer we only get what that company makes, however, when we buy...
by Thomas | Dec 12, 2016 | Broker, Customer-centricity, Relationships
We were pleased to be asked to participate on one of the panel discussions at yesterday’s Insurance Institute’s 2016 Symposium West in Cambridge. Our panel, facilitated by Lissa Seguin from the Co-Operators, included Brenda Rose from FCA Insurance Brokers, Karim Hirji...
by Thomas | Nov 12, 2016 | Broker, Customer-centricity, Insurance
Adding eCommerce capability to your brokerage doesn’t need to take away from your primary value proposition; advice and guidance. When building online experiences we recommend replicating what you do everyday; ask customers questions, understand their needs and...
by Thomas | Oct 23, 2016 | Broker, Insurance
Insurance Broker’s Association of Ontario (IBAO) held its annual convention this past month. BrokerLift was pleased to be invited to deliver a “BIP Talk” to a crowded room of Brokers, Insurance companies and industry leaders. Our topic was “Diversification,” and we...
