by Thomas | Jun 21, 2017 | Broker, Customer, Customer-centricity, Relationships
Why do customer’s buy online? There may be many reasons; unique product or service, price, unavailable in the physical world or maybe because it’s just convenient. Ultimately, it’s that convenience, or service, that brings a customer to your Brokerage’s website. With...
by Thomas | Dec 12, 2016 | Broker, Customer-centricity, Relationships
We were pleased to be asked to participate on one of the panel discussions at yesterday’s Insurance Institute’s 2016 Symposium West in Cambridge. Our panel, facilitated by Lissa Seguin from the Co-Operators, included Brenda Rose from FCA Insurance Brokers, Karim Hirji...
by Thomas | Jun 2, 2016 | Customer-centricity, eCommerce
Turn Lack of Trust into an Opportunity Insurance companies and Brokers tend not to want to talk about Millenials; even as their average customer age continues to rise. In a typical conversation with an insurance professional you might hear: “Millenials don’t have...
by Thomas | Mar 5, 2016 | Insurance
Acquiring new auto or home customers is hard and getting harder. Customer’s expectations are constantly changing; expecting more digital service, cheaper prices and instant quotes. Rebuilding your website or adding a ‘click to quote’ button might be a start, however,...
by Thomas | Feb 7, 2016 | Customer-centricity, Insurance
Too much of the same types of customers can lead to massive exposures in your business, it’s sort of like investing all your retirement savings on one stock or stepping up to the roulette table and putting in all on red. If a majority of your customers only buy one or...
