by Thomas | Jun 21, 2017 | Broker, Customer, Customer-centricity, Relationships
Why do customer’s buy online? There may be many reasons; unique product or service, price, unavailable in the physical world or maybe because it’s just convenient. Ultimately, it’s that convenience, or service, that brings a customer to your Brokerage’s website. With...
by Thomas | Dec 12, 2016 | Broker, Customer-centricity, Relationships
We were pleased to be asked to participate on one of the panel discussions at yesterday’s Insurance Institute’s 2016 Symposium West in Cambridge. Our panel, facilitated by Lissa Seguin from the Co-Operators, included Brenda Rose from FCA Insurance Brokers, Karim Hirji...
by Thomas | Nov 12, 2016 | Broker, Customer-centricity, Insurance
Adding eCommerce capability to your brokerage doesn’t need to take away from your primary value proposition; advice and guidance. When building online experiences we recommend replicating what you do everyday; ask customers questions, understand their needs and...
by Thomas | May 16, 2016 | Customer-centricity, Innovation, Insurance, News
We get asked frequently what we think of Sonnet. As a website we like it. Contemporary, clean, user focused interface. Compelling copy that’s casual, approachable and easy to understand. We think the overall experience is very well done. What we like the most is the...
