by Thomas | Jul 12, 2016 | Customer-centricity
Came across this article on Forbes that highlights 6 key elements on how to appeal to Millenials. We talk a lot here at BrokerLift about designing service and product offerings aimed at target customer segments. The most underserved in the Insurance world are...
by Thomas | Jun 2, 2016 | Customer-centricity, eCommerce
Turn Lack of Trust into an Opportunity Insurance companies and Brokers tend not to want to talk about Millenials; even as their average customer age continues to rise. In a typical conversation with an insurance professional you might hear: “Millenials don’t have...
by Thomas | Mar 5, 2016 | Insurance
Acquiring new auto or home customers is hard and getting harder. Customer’s expectations are constantly changing; expecting more digital service, cheaper prices and instant quotes. Rebuilding your website or adding a ‘click to quote’ button might be a start, however,...
by Thomas | Feb 7, 2016 | Customer-centricity, Insurance
Too much of the same types of customers can lead to massive exposures in your business, it’s sort of like investing all your retirement savings on one stock or stepping up to the roulette table and putting in all on red. If a majority of your customers only buy one or...
