by Thomas | Jul 12, 2016 | Customer-centricity
Came across this article on Forbes that highlights 6 key elements on how to appeal to Millenials. We talk a lot here at BrokerLift about designing service and product offerings aimed at target customer segments. The most underserved in the Insurance world are...
by Thomas | Jun 2, 2016 | Customer-centricity, eCommerce
Turn Lack of Trust into an Opportunity Insurance companies and Brokers tend not to want to talk about Millenials; even as their average customer age continues to rise. In a typical conversation with an insurance professional you might hear: “Millenials don’t have...