6 Great Notions: Frankly for Any Demographic

6 Great Notions: Frankly for Any Demographic

Came across this article on Forbes that highlights 6 key elements on how to appeal to Millenials. We talk a lot here at BrokerLift about designing service and product offerings aimed at target customer segments. The most underserved in the Insurance world are...
Turn Lack of Trust into an Opportunity

Turn Lack of Trust into an Opportunity

Turn Lack of Trust into an Opportunity Insurance companies and Brokers tend not to want to talk about Millenials; even as their average customer age continues to rise. In a typical conversation with an insurance professional you might hear: “Millenials don’t have...