Press Release

BrokerLift secures seed round investment from Gore Mutual Insurance Company.

Toronto, ON (Feb. 10, 2016) – BrokerLift Inc, a Toronto-based insurance technology start-up is excited to announce it has secured a seed investment from Gore Mutual Insurance Company. BrokerLift was launched in July 2015 by co-founders Thomas Accardo and Behzad Salehoun to help insurance brokers compete digitally and secure new customers profitably.

“The investment by Gore Mutual is an exciting boost to our business and the strategic alignment was obvious from our earliest conversations,” says Accardo. “As a start-up we didn’t need a silent investor, we wanted a backer who would get our vision and with Gore’s 100% commitment to broker distribution it was a perfect fit.”

BrokerLift’s mission is to make eCommerce an accessible distribution strategy for every broker and not just something reserved for the direct players. The co-founders have over a decade of combined experience working with brokers large and small and they’ve seen both the need for digital innovation and the pressure on profits.

“We purpose-built the BrokerLift platform to be a cost effective solution for any broker,” says Salehoun. “The technology places enterprise-level features and security into the hands of brokers at a price they can afford. Consumer behaviour is changing quickly and eCommerce will be critical in servicing customers who demand 24/7 convenience to purchase their insurance products. It’s not just the big guys who can offer this!”

“We see BrokerLift as a digital champion of the broker channel and that’s why this opportunity is so exciting for us,” says Paul Jackson, VP Distribution, Gore Mutual. “We’re pleased to back this independent ecommerce solution and I encourage all insurers that support the broker channel to offer their products on this platform.” Jackson also remarks “We want to help brokers integrate digital sales into their online strategies, so we’re covering the set-up costs for Gore Mutual brokers who choose the BrokerLift platform.”

BrokerLift currently supports 6 products from 3 different insurance companies with a goal of supporting well over a dozen by the end of 2016. Now brokers can take their websites to the next level by replacing “call me” with “buy now” and offer customers a seamless digital experience. BrokerLift enables brokers to provide ultimate convenience for customers while maximizing commissions, regardless of the premium.

About BrokerLift Inc.

BrokerLift provides a turnkey eCommerce platform for insurance brokers to instantly enable online sales and service to their customers. As a purpose-built managed Software as a Service (SaaS) solution for the insurance industry, the BrokerLift platform features both highly secure and completely flexible technology. BrokerLift is fast becoming the eCommerce partner of choice for Insurance Companies. To learn more, go to

About Gore Mutual Insurance Company

Founded in 1839, Gore Mutual is Canada’s oldest property and casualty insurer, with approximately $400M in premiums and $1BN in assets as at December 31, 2015. Based in Cambridge, Ontario and Vancouver, British Columbia, this Canadian-owned and operated mutual company employs over 300 people and is known for its investment in people, technology and innovation. With a long standing commitment to genuine personal service, and with digital solutions such as uBiz and BrokerLift, Gore Mutual is an unwavering supporter of its network of insurance brokers, who offer the highest standards of service, choice and advocacy to Canadian customers. Gore Mutual was voted the #1 insurance company by the Insurance Brokers Association of Ontario (IBAO) in 2014 and certified as a “Great Place to Work” in 2015. The Gore Mutual Foundation strengthens Canadian communities by supporting local initiatives and has donated more than $5M to over 550 charities. Learn more about Gore Mutual at