Professional Programs are perfect eCommerce candidates.

by | Aug 8, 2016 | eCommerce, Insurance, Customer-centricity

If you are a licensed <insert association here> and do things underwriters like and don’t do thinks underwriters don’t like then your insurance costs are easy to calculate. You can pay with your credit card to get those extra loyalty points, then check your email for your new insurance policy documentation. This story writes itself.

You might also recognize this as the 80/20 rule; 80% of applicants within a defined pre-underwritten program will fit in the “box.” The 20% who don’t are the exceptions and can be dealt with one on one. The 80% can be easily serviced online and everybody wins.

It’s the ultimate in convenience for your busy business customer, who is hard at work during your brokerage’s office hours. They can access your website in the evening or on the weekend, purchase or renew their insurance and get on with focusing on their business knowing its protected. By providing that level convenience you’re actually driving increased profits for yourself; no phone calls to take, no applications to fill out, no payments to collect. Happy customers and a happy bottom line.