News & Insights

Excited to share our recognition as an Insurance Business Canada Magazine 5 STAR Insurance Technology Provider for 2021. Nominated and voted on by Insurance Professionals across the country as one of the TOP 10 firms leading the industry into a more ...

Proud to be selected to join the Guidewire Software Insurtech Vanguards program, a trailblazing new Guidewire initiative to help insurers learn about the hottest-new insurtechs — and how to leverage them. BrokerLift works with a number of leading Ins...

While navigating the construction in NYC between meetings a few weeks back, I was hit with this Lemonade ad: “Insurance without 100 years of experience screwing you.” Being in the industry, my first thought was, that’s pretty bold, borderline insulti...

We created BrokerLift to help independent insurance retailers do what they do best – to be solution providers, providing the right protection for any risk. As consumers, when we buy direct from a manufacturer we only get what that company makes, howe...

According to Business Insider, Tesla will be launching a customized insurance plan for owners of its vehicles. The new program is underwritten by large global insurers and plans are in place to expand beyond their launch markets of Australian and Hon...

Insightful article by Patrick Vice on InsBlog titled; “MGAs: on the Edge of Digital?” Our favourite quote “it’s the attitude not the tech, stupid.” We couldn’t agree more. When it comes to innovation one of the hardest parts is having the desire and ...

Adding eCommerce capability to your brokerage doesn’t need to take away from your primary value proposition; advice and guidance. When building online experiences we recommend replicating what you do everyday; ask customers questions, understand thei...

Insurance Broker’s Association of Ontario (IBAO) held its annual convention this past month. BrokerLift was pleased to be invited to deliver a “BIP Talk” to a crowded room of Brokers, Insurance companies and industry leaders. Our topic was “Diversifi...

We’re just going to put it out there right away, “at BrokerLift, we love underwriters.” Without forward thinking underwriters a customer-centric approach to eCommerce for Insurance products is impossible. The Internet customer, or self-directed custo...

What does Google know that we don’t know? Google Compare recently shut down; lots of reasons floating around as to why. Anyone who says Google couldn’t figure out car insurance – we’d have to politely disagree with them, there’s certainly no lack of ...

If you are a licensed and do things underwriters like and don’t do thinks underwriters don’t like then your insurance costs are easy to calculate. You can pay with your credit card to get those extra loyalty points, then check your email for your new...

We get asked frequently what we think of Sonnet. As a website we like it. Contemporary, clean, user focused interface. Compelling copy that’s casual, approachable and easy to understand. We think the overall experience is very well done. What we like...

Google Auto Insurance. Again. Just came across yet another article speculating a strong play from Google, or should I say “Alphabet,” coming to an Auto Insurance market near you. Acquisitions of an online quoting technology, investment in a health in...

Acquiring new auto or home customers is hard and getting harder. Customer’s expectations are constantly changing; expecting more digital service, cheaper prices and instant quotes. Rebuilding your website or adding a ‘click to quote’ button might be ...

Too much of the same types of customers can lead to massive exposures in your business, it’s sort of like investing all your retirement savings on one stock or stepping up to the roulette table and putting in all on red. If a majority of your custome...

As one industry invests millions to reduce risk, how will the industry that finances risk respond? What if driving became less risky? Collisions were dramatically reduced, human injury caused from auto related accidents almost non-existent. What if o...