News & Insights

Proud to be selected to join the Guidewire Software Insurtech Vanguards program, a trailblazing new Guidewire initiative to help insurers learn about the hottest-new insurtechs — and how to leverage them. BrokerLift works with a number of leading Ins...

While navigating the construction in NYC between meetings a few weeks back, I was hit with this Lemonade ad: “Insurance without 100 years of experience screwing you.” Being in the industry, my first thought was, that’s pretty bold, borderline insulti...

Why do customer’s buy online? There may be many reasons; unique product or service, price, unavailable in the physical world or maybe because it’s just convenient. Ultimately, it’s that convenience, or service, that brings a customer to your Brokerag...

We were pleased to be asked to participate on one of the panel discussions at yesterday’s Insurance Institute’s 2016 Symposium West in Cambridge. Our panel, facilitated by Lissa Seguin from the Co-Operators, included Brenda Rose from FCA Insurance Br...

Adding eCommerce capability to your brokerage doesn’t need to take away from your primary value proposition; advice and guidance. When building online experiences we recommend replicating what you do everyday; ask customers questions, understand thei...

If you are a licensed and do things underwriters like and don’t do thinks underwriters don’t like then your insurance costs are easy to calculate. You can pay with your credit card to get those extra loyalty points, then check your email for your new...

Came across this article on Forbes that highlights 6 key elements on how to appeal to Millenials. We talk a lot here at BrokerLift about designing service and product offerings aimed at target customer segments. The most underserved in the Insurance ...

Turn Lack of Trust into an Opportunity Insurance companies and Brokers tend not to want to talk about Millenials; even as their average customer age continues to rise. In a typical conversation with an insurance professional you might hear: “Millenia...

We get asked frequently what we think of Sonnet. As a website we like it. Contemporary, clean, user focused interface. Compelling copy that’s casual, approachable and easy to understand. We think the overall experience is very well done. What we like...

Too much of the same types of customers can lead to massive exposures in your business, it’s sort of like investing all your retirement savings on one stock or stepping up to the roulette table and putting in all on red. If a majority of your custome...